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Our Name

Taursas Primary Logo - Green

Our company name, Taursas, is a combination of bull (taurus) and bear (ursa) in Latin. The bull and bear represents the duality in finance (the yin-yang). Bullishness is associated with optimism, while bearishness is associated with pessimism. Extreme bullishness or bearishness creates speculative markets that cause asset prices to either become inflated (bullishness) or deflated (bearishness).

Taurus

Taursas Primary Logo - Transparent

Ursa

Taursas Logo
Taursas Primary Logo - White

In Practice

At Taursas Investments, we are neither bulls nor bears. We refuse to be swayed by the forces of excessive optimism or pessimism, choosing to follow the middle way instead. Our stoic approach to investing (and to all aspects of life) allow us to avoid the consequences that stem from allowing extreme emotions to interfere with reason and judgment.

Learn more about the components of the Taursas logo and our company's roots.

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